Lego and Chevrolet have joined forces to promote the February 10 release of “The Lego Batman Movie”. The Batman logo spotlight dawned on a downtown Detroit skyscraper the evening before Chevrolet revealed its 17-foot Lego Batmobile at the first public day of the North American International Auto Show.
Chevrolet, in conjunction with Detroit’s Cody Rouge community, A World in Motion, and First Lego League, unveiled the 1,695-pound life-sized Lego Batmobile that took 1,833 hours to build and consists of 344,187 Lego bricks. Inspired by the Batman’s Speedwagon in the upcoming movie, the Lego structure is almost seven feet high, over nine feet wide, uses 17 colors, and is supported by an interior frame made from more than 86 feet of square tube aluminum.
According to U.S. president of Chevrolet Marketing, Paul Edwards, “To work on the LEGO Batmobile with Warner Bros. is an absolute thrill for us at Chevy.” “Many of the themes in ‘The LEGO Batman Movie,’ like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.”
Part of an interesting interview with Banksy by The Times:
CCTV cameras are one of his obsessions at the moment; they are, he says, one of the worst things about modern Britain.
“The amount of security cameras gets on my nerves. Obviously from a professional point of view, but also on a more philosophical level. I don’t understand why Britain has embraced cameras more than anywhere else — is it because we’re desperate to feel we still matter and we quite enjoy the idea someone is always watching us? I hate it when they say, ‘If you’ve done nothing wrong then you’ve got nothing to hide.’ Everyone’s got something to hide, otherwise there’s something really wrong with them.”
The original movie Tron directed by Steven Lisberger, was an “almost” film.
It “almost” had the technology to pull off the visual effects that were central to the story of the hero “Flynn” and his journey into the digital dimension of the computer game. The film probably did better in the arcade than the big screen, but the idea was a good one.
Fast forward to today and Disney are capitalising on the success in the ’80’s with the sequel utilizing the latest technology.
“Sam Flynn (GARRETT HEDLUND), the tech-savvy 27-year-old son of Kevin Flynn (JEFF BRIDGES), looks into his father’s disappearance and finds himself pulled into the same world of fierce programs and gladiatorial games where his father has been living for 25 years. Along with Kevin’s loyal confidant (OLIVIA WILDE), father and son embark on a life-and-death journey across a visually-stunning cyber universe that has become far more advanced and exceedingly dangerous.”
With the new production techniques, Daft Punk AND it being in 3D it should attract the attention it deserves from a whole new audience as well as some of us that remember the first effort.