LEGO really are turning it on for their 50th Anniversary in Australia.
This includes Build with Google and a major movie amongst other partnerships.
Mumbrella reported that their LEGO forest has popped up in the outback.
The Lego forest, made from 15 four-metre high trees, will appear on the red dust plains of Broken Hill in New South Wales from 2 to 12 July.
Still one of the best brands in the business.
Check out their story; Lego Story animation