TRON: LEGACY Official Trailer

TRON: LEGACY hits U.S. theaters on Dec. 17, 2010 in Disney Digital 3D™ and IMAX® 3D

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New Bonds Underwear ad – Hipsters Band.

Bonds make a good ad. Previous posts have featured the skills of Rollerskating ladies in pants targeting youth (and young pre-pubescent boys in particular!)

https://sullieseverything.wordpress.com/2009/08/10/new-bonds-underwear-ad-racey-shapes/

The Campaign Palace have launched a new version for the Hipsters range, specifically targeting ‘So You Think You Can Dance’

A great (and consistent) campaign that will live on-line for some time.

New Cadbury “Bubbly” ad, featuring Nena and her 99 Luftballons.

I am a significant fan of Cadbury.

Obviously eating the stuff first and foremost, but I think that their never-ending quest to “own” the color purple and to entertain us in advertising is the stuff of legend.

We all know and love the Gorilla ad featuring the Phil Collins track “in the Air Tonight”, directed by the Sony “Bravia Balls” creative director Juan Cabral of Fallon London. It is quite simply brilliant and will stand the test of time for years to come (it was made in 2007).

Publicis Mojo Melbourne have added a new campaign for Cadbury “Bubbly”.

It features the much loved “99 Luftballons” soundtrack, originally by the german singer Nena in “84 (who incidentally releases a new album this month….).

The appeal is in the fun and delivery of the ad, whilst still getting the message across. I defy anyone not to think of bubbles and purple after this one:

The Australian agency Saatchi & Saatchi, infamously re-edited the classic Fallon Gorilla ad to disastrous effect, adding an appalling John Farnham “You’re the Voice” soundtrack. It was met with absolute derision in social media and didn’t survive long. A testament to the power of the public voice on advertising.

The effect is devastating and can be seen below.

The Remix John Farnham:

And the original by Fallon featuring Phil Collins:

Very worth a mention is the new Zingolo ad from Fallon for Cadbury: Cadbury Dairy Milk – Zingolo ad (Full length – Official Version) 5 mins of music madness!

I’m leaving any mention of “eyebrows” out of the post – over 4 million hits on YouTube shows it was successful, but of more interest is the amount of on-line parodies…Lilly Allen’s being the best:

http://www.youtube.com/watch?v=JWEOHd9JNmk&feature=fvw



Guinness “Toast to Arthur” celebrating 250 years.

Guinness has made some great ads.

It started 250 years ago (!) and since then, we’ve seen some classic press work around the “Lovely Day for a Guinness”; “Guinness for Strength”; “Guinness Time”; “My Goodness My Guinness” and many, many more.

Added to the history is the truly iconic “Surfer” TV ad directed by Jonathan Glazer, with music by Leftfield and inspiration from Walter Crane‘s 1893 painting “Neptune’s Horses”.

So it is with much anticipation that we look forward to the ads celebrating the 250th anniversary this year.

The campaign by Saatchi and Saatchi is called “Toasts” and features an execution called “Arthur’s Day” (which is apparently the 24th September).

The ad above which toasts Arthur Guinness, the founder of the famous brewery in Dublin ,  features a chinese whispers effect, in which different groups of drinkers mishear a toast to brewery founder Arthur Guinness.

Bizarrely, another straight version of the ad, in which everyone gets Arthur’s name right, will air in some parts of the world.

Perhaps not a classic in the theme of “Surfer”, but I can already see the toast reverberating around bars….