14 million views on YouTube and still going strong.
I’ve often eulogized the Nike work. Their access to and use of stars is often exemplary, but does this one go too far?
It is a promo that invites you into an interactive on-line opportunity to “find out what it takes”.
All very slick as you would expect, but is it too much?
With a wealth of talent at their disposal, everyone is in this spot Neymar, M’Vila, Götze, Ribéry, Sneijder, Ronaldo to name a few. Even Lebron James is crammed in there!
A case of not seeing the wood for the trees and not getting the best value out of priceless talent?
Obviously Nike and football have moved onto the global stage, but I still prefer some of the more tailored work – any excuse to show Park Life again:
At first sight something worried me in this. A woman running through the night, in the deserted back-streets of an anonymous city didnt depict confidence and wellbeing. The introduction of a prying predator enforced this view.
I get what the ad is trying to say – compete with your friends, dedicate yourself to the task, but there are a lot of negative undertones that cloud the positive messaging. The better ads show getting fit as an aspirational endeavor, rather than a dice with death at midnight…
Nike, who are pretty good at making ads, used to make slightly funnier ads.
Here is a milestone – about 6 years old and still a stunner.
Vodpod videos no longer available.
Clever and different stuff from Nike. As always selling a message in the medium.
Title: Human Chain
Agency: Wieden+Kennedy, Portland
Creative Directors: Alberto Ponte & Jeff Williams
Copywriter: Jason Bagley
Art Director: Ryan O’Rourke
Most can eulogize about the fantastic creativity of the sports brands when it comes to the World Game.
Nike continue to excel and as posted previously, even the broadcasters are making some great ads when it comes to football.
Gatorade have reinterpreted the sentiment behind the famous Nike “Park Life” ad with a very entertaining piece for park players everywhere.
By CLM BBDO in France it gives a great twist to what you might expect and the mirror image of the Nike ad.
And for reference the classic 2006 “Park Life” from Nike featuring Eric Cantona, Ian Wright, David Seamen and Robbie Fowler, still with one of the best opening 5 seconds in advertising and soundtrack courtesy of Blur: