Car safety.

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Nissan Leaf – a world without petrol bowsers

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A very nicely executed idea that could grow into an ad.

It certainly demonstrates the core “USP” of the car i.e. it’s electric.

I’m also assuming that people who buy electric cars (and have the cash to pay the premium) are attracted by this.

Certainly grabbed some attention of quite a few school kids by the look of it. Kids are apparently strong influencers of the family car purchase so might not be a bad thing if Nissan are cool with the kids.

Created by Whybin\TBWA Group Melbourne and supported by it’s own Youtube channel