The company is proud enough (and confident enough) in its designers to allow them some video time to introduce their creations.
The first one I saw was for the exceptional 1962 VW Combi Campervan. The natural enthusiasm of the unscripted monologue from a young designer is infectious.
This example is for their new Haunted House which will be available in September 2012. The designer is clearly a Munsters fan.
What a huge compliment to the designers that they are allowed to release their creations to the public and trade in this way. Their amateur efforts are truthful and completely engaging. They leave you with a memorable impression of the model, its key features and how it came into being. Great examples of “re-used” parts from other kits feature throughout.
The Haunted House is part of the new Monster Fighters line.
I features all of the classic movie monsters (vampires, werewolves, zombies, etc.) against a collection of Victorian-inspired steampunk heroes, led by Dr. Rodney Rathbone, in a quest to obtain the full set of “Moonstones” – which are required to take over the world.
The Haunted House has over 2,000 finger numbing pieces to build the gate, porch, fireplace, kitchen, office, attic, bedroom, potion room and music room, and will sell for $180 for which you get:
- 6 minifigures: Mr. and Mrs. Vampyre, zombie chef and butler, and two ghosts that glow-in-the-dark
- A cool “crooked” design with boarded up windows and wonky shutters
- A fireplace that swings open, with a ship in a bottle on the mantle
- A kitchen with an old-style stove, jars and table
- A hidden lever in the chimney which releases a secret staircase to the attic
- A gramophone, records and newspaper Lego bricks
- Stickers for wall hangings, spider webs and curtains
I used to work in the toy industry. This LEGO stroke of genius in allowing designers to spruke their wares on-line is the equivalent of us (way back in the day…) getting the designers in front of key retail buyers.
This was always the most effective way to sell toys and LEGO have uniquely embraced this through today’s technology and the social media fascination in the very flexible Billund brick brand.
- More fun with LEGO – how much LEGO does a house need? (sullieseverything.wordpress.com)
- LEGO Forest in the outback (sullieseverything.wordpress.com)
- Lego’s First Ever Official Haunted House Set (wired.com)
- Lego’s New Haunted House Revealed (shoppingblog.com)