Bonds Shop Your Shape Hipsters vs No Show TV ad

Video

I’ve posted a succession of great Bonds work.

It is one of the best examples of campaign consistency. Sexy, fun ads for the target that are really great product demonstrations. Relevant, interesting and motivating from an emotional and rational point of view.

The Bonds Industries logo

All with well crafted soundtracks (particularly the Baby “Zip It” work). And great product names / descriptors. Simple, but effective.

I hope with the changes at the company they stick to the plan – all too often the need for change in a campaign can be client rather than consumer.

Bonds remain a cool and clever brand.

Some other examples: blokes, babies, hipsters, rollers, others

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New Bonds Underwear ad – Hipsters Band.

Bonds make a good ad. Previous posts have featured the skills of Rollerskating ladies in pants targeting youth (and young pre-pubescent boys in particular!)

https://sullieseverything.wordpress.com/2009/08/10/new-bonds-underwear-ad-racey-shapes/

The Campaign Palace have launched a new version for the Hipsters range, specifically targeting ‘So You Think You Can Dance’

A great (and consistent) campaign that will live on-line for some time.