I’ve posted a succession of great Bonds work.
It is one of the best examples of campaign consistency. Sexy, fun ads for the target that are really great product demonstrations. Relevant, interesting and motivating from an emotional and rational point of view.
All with well crafted soundtracks (particularly the Baby “Zip It” work). And great product names / descriptors. Simple, but effective.
I hope with the changes at the company they stick to the plan – all too often the need for change in a campaign can be client rather than consumer.
Bonds remain a cool and clever brand.
Some other examples: blokes, babies, hipsters, rollers, others…