Pedigree Dogs slow-motion ad. Shot @ 1000 FPS using the Phantom camera

It’s dogs in slow-mo catching treats. What could be better.

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This is a phenomenal, yet simple ad. It avoids a lot of those cliched dog running or in the kitchen shots.

Simply put, if you own a dog and buy treats, there is a good chance you really like dogs and the reaction when you give them treats.

Turn this into a wonderfully shot emotive piece of film, add a very well synched sound track and you even tempt those of us without dogs to buy the treats…

Very watchable, memorable and motivating.