Sensis 1234 Don’t Say It Text it TV ad

Video

Here is a really nice succinct creative idea.

You get it. In 16 seconds or less.

I was a fan and then I looked into what you were getting. In essence the text service is just an intermediary to a Google search via the call centre. And it costs to use the service?

Given that 52% of Australians over 16 years of age have an internet enabled smartphone, the service starts to look less appealing and is arguably a premium time saver at best.

An excellent, low cost creative idea, campaign and execution, but perhaps a questionable product benefit.