Cadbury Boost “Roller Guru” ad back on your TV (thank you Bonds…)

I would suspect that the re-appearance of the 2008 Boost “Roller Guru” ad featuring the funk of Teddy Pendergrass’ “Only You” has something to do with the new Bonds “Racey Shapes” ad. (see the ad in the post below…)

Roller Guru is by The Furnace. Nice production. Also nice that the featured girl got some Bonds work after Boost. The skater on the right is a guy.

New Bonds Underwear Ad – Rollerskating “Racey Shapes”

Bonds Underwear is well known DownUnder.

They have had a traumatic PR ride as their production went off-shore, but in the face of a PR maelstrom, they have continued with high profile interesting advertising.

The latest ad is the subject of a later post:

New Bonds Hipsters Underwear ad – Band.

Sarah Murdoch has featured as have some “happy slapping” girls.

The recent ads catch the eye. One for the ladies (or pre-pubescent boys) is “Racey Shapes”:

The ad by The Campaign Palace, is reminiscent of a 70’s classic. Very Heather Graham in Boogie Nights…

It features the now much loved Bond Girls on roller skates and is another good addition to a strong campaign idea to show off pants to their best.

Proving that Bonds clearly have a sense of humour, their ad for the boys boxer still brings a smile each time I see it:

http://www.bonds.com.au/#latestAds