You have to applaud an attempt at something different, but for the category the bench mark is the Super Bowl work posted here earlier.
This is the launch of a new model in a fairly conservative sector, from a very established brand.
The question is will this execution reach the target, interest them and motivate them to buy the new Falcon?
Interestingly the “power” message is well conveyed and perhaps everyone does indeed know what the Ford Falcon looks like?
Fun Ford Falcon family entertainment.
I look forward to the Cane Toad Activist’s complaints against the gratuitous violence (surely even Cane Toads must have them?)
Lynx Shower Gel for men is being promoted in Australia with an interesting interactive web experience, “The Lynx Effect Party Across the Internet”.
This really needs to be seen to be truly appreciated.
It is consistent with the brand as well as being relevant, interesting and motivating to the target market of teenage boys to men (i.e. parties, girls and macho fantasy)
Anti Hangover, Shock and Fever Shower Gel provide the colours and fragrances for a range of male fantasy experiences, on-line at www.partyacrosstheinternet.com.au.
Users are swept through experiences at men’s magazine Ralph, surf magazine QuiksilverPro, MySpace and video site Heavy.com before landing at the Lynx Effect Facebook page.
The campaign includes the Lynx Party Pix Party facebook application, and is linked with lynxeffect.com.au and lynxeffect.co.nz.
Click here to kick it off: www.partyacrosstheinternet.com.au
This is truly innovative and brings new creative thinking to an established on-line medium.
Soap Creative are the agency behind it with media by Universal McCann. Thanks also to The Inspiration Room for an early post.