FIFA 10 EA Sports Ad – How Big Can Football Get

Having eulogized about Nike, ESPN, SKY Sports, FOX Sports and Gatorade as fantastic examples of great football related work, I’m gutted by the above.

The promise is there. A great product, beautifully shot, with big stars, but what were they thinking in terms of script and sound track?

The old adage “if you can’t say it sing it” needs to be brought into play here.

The music doesn’t grip you and the script actually annoys. Particularly the end-line.

A lost opportunity to make a potentially great looking ad exceptional. Very surprising as it is from W&K Amsterdam of Nike fame.