‘Lambstock’ – TV Ad Meat and Livestock Australia


The above ad is getting some good attention and seemed relevant to comment on given the post below featuring Sam from Meat and Livestock Australia fame.

Some say it is weird to suggest that Hippies are BBQ lovers.

Some suggest (anti-drug campaigners) that the reference to “a lamb roll-up” and the mimicking of smoking marijuana is courting controversy.

But the creators of the ad, BMF, say that their tongue is firmly in their cheek and they are celebrating the 40th anniversary of Woodstock. I think that coining “Lambstock” is a great PR move.

It is a fun piece of work for what could arguably be a very dull and predictable category. No sheep in sight. Some great detail in there – the turning of the lamb to the music, the peace sign indicating two ribs please…

The aspect of the campaign that I particularly like is the continuity of the “hippie” theme to on-line, press and outdoor.

The following certainly grabs the attention and links really nicely with the TV:

Forcing a reassessment of Lamb perhaps….? More at:

http://www.themainmeal.com.au/index.htm

Sam Kekovich on the Australian Effies

Vodpod videos no longer available.

I’m a fan of the Effies which award advertising based on effectiveness (ref Four’N Twenty Magic Salad Plate – a winner.).

On the eve of the launch of a new Comedy Channel show sending up the ad industry (“30 Seconds” new promos for Comedy Channel – “Sumo” & “Martin”) it was great to see the Effies feature the above created by BMF.

The video message to the industry is from Sam Kekovich, the voice of Australia Day for Meat & Livestock Australia and a legend in Oz.

Among the highlights was his namecheck for Sean “Best creative director in the world” Cummins whose agency was behind the Tourism Queensland best job in the world campaign. And the fact the job went to “a pom” as he rants about non Australian “Blow-in’s” and the “un-Australian footprint” of the industry.

Brilliant.

(thanks to mUmBRELLA for the original)