This is a funny ad, particularly for all the parents out there.
But it also continues in the IKEA tradition of delivering the simple proposition of low prices and decent quality (value).
It is a rare example of an arresting bit of creative that gets your attention and ensures that you remember the advertising message.
Nice work by The Monkeys.
- IKEA highlights lowered prices with shouting dad and screaming customers (mumbrella.com.au)