Woolworths Select chips ad

Here’s an interesting development in the Battle of the Supermarket Brands.

Versus previous offerings on the Select range, this one has a bit more added fun for the family.

It will be interesting to see how it does against the Dawn French series and which tone of voice comes out on top. Personally I still feel it is all about the shopper empathizing with the characters. This one features the punter who doesn’t work for anyone…the best thing is that we are seeing some new creative in the category!