BBC Sport – Vancouver 2010 Olympic Winter Games Animation (TV Promo)

Vodpod videos no longer available.

For those of us a touch tired with the cliched snow and ice imagery that drives the snow and ice based Olympics at us….the BBC trailer presents an interesting alternative.

Not sure what the coverage will be like though…

Gatorade Replay Project

Vodpod videos no longer available.

Gatorade has taken on the sports giants at their own game.

A really interesting idea is detailed above. It gets to the honesty of sports passion in a way that many others haven’t.

The game was the 104th meeting between two of the nations biggest high school football rivals and settled their 1993 game that ended in a 7-7 tie. The Easton, Pa., vs. Phillipsburg, N.J., game has been played annually since 1906 on Thanksgiving Day, drawing crowds of more than 20,000 fans each year.

After undergoing an intensive 10-week training and conditioning program developed by the Gatorade Sports Science Institute and Velocity Sports Performance, the athletes, now in their early 30s, donned their helmets, strapped on their shoulder pads and laced up their cleats to participate in a full-contact, regulation game in front of a sold out crowd just as they had 15 years earlier.

 

FIFA 10 EA Sports Ad – How Big Can Football Get

Having eulogized about Nike, ESPN, SKY Sports, FOX Sports and Gatorade as fantastic examples of great football related work, I’m gutted by the above.

The promise is there. A great product, beautifully shot, with big stars, but what were they thinking in terms of script and sound track?

The old adage “if you can’t say it sing it” needs to be brought into play here.

The music doesn’t grip you and the script actually annoys. Particularly the end-line.

A lost opportunity to make a potentially great looking ad exceptional. Very surprising as it is from W&K Amsterdam of Nike fame.