SKY UK “Start of Season” on-air football promo

Continuing the theme from previous posts about strong channel promos for sport (see below), here is another good example from SKY in the UK.

It heralds the start of the season. And similar to those from FOX Sports and ESPN, it makes the most of the visceral emotion of the football fan.

Shot by Mark Harris and from the UK agency Brothers and Sisters, it captures the emotion and anticipation of the season ahead and importantly shows the empathy felt by SKY for a wide range of fans because they “feel the same”.

In other words good emotional stuff from SKY and backed up by their excellent coverage, interactive features and overall production of the games.

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