LEGO Forest in the outback

A pile of Lego blocks, of assorted colours and...

LEGO really are turning it on for their 50th Anniversary in Australia.

This includes Build with Google and a major movie amongst other partnerships.

Mumbrella reported that their LEGO forest has popped up in the outback.

The Lego forest, made from 15 four-metre high trees, will appear on the red dust plains of Broken Hill in New South Wales from 2 to 12 July.

Still one of the best brands in the business.

Check out their story; Lego Story animation

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Arnott’s Tim Tam ‘Truly, Madly Tim Tam’ orchard

Video

Tim Tams are as Australian as it gets.

Arnott’s did a nice piece of experiential work in Sydney based on the thought that “I wish Tim Tams grew on trees” as we all do!

The campaign was created and developed by DDB Sydney and its PR/experiential arm Mango Communications. The ad features real people and as I truly believe, the real reactions far outshine those of actors. You believe the delight and surprise of the happy punters.

Lots of clever social media integration, but at the end of the day people really do like free stuff. Particularly chocolate.

(still waiting for my free cadbury bars…)