Motorcycle reconstruction – TAC road safety TV Campaign – “Slowing Down Won’t Kill You”

Video

I ride a bike and have done for many years. I also drive a car.

I therefore notice the campaigns to keep riders safe – those that encourage car drivers to check the blind-spot etc.

The best was still “think once, think twice, think bike” aimed at car drivers who “didn’t see the bike…” before they turned into it.

This ad is one of the worst kind. It depicts the biker as the only one at fault and yet again ignores the role of the car driver.

As written in the Age yesterday: “But nowhere is there any criticism of the driver who has caused an accident by failing to give way when facing a stop sign. There is not a hint of it. There is, instead, a subtext that it is all the rider’s fault, that since he was speeding, the driver can be exonerated entirely.”

I get that it is aimed at speeding bikers, but for a client that should know better, this ad and depicted situation, will alienate all bikers who understand the constant threat of cars turning into their path.

Amazing lack of insight into the both the problem and target.

If it is speed you want to curb, then show the perils of hitting a corner too quickly, not the perils of avoiding cars turning into you without looking!

Ironic that a SupaCheap auto ad does it better than the TAC: http://youtu.be/z8mOX8PdtOU

Read more: http://www.theage.com.au/opinion/society-and-culture/giving-way-on-the-road-wont-kill-you-either-20120509-1yczr.html#ixzz1uWln6pg2

Pure Blonde: “Dove Love”, by Clemenger BBDO

Here’s an entertaining beer Ad (above) featuring the Pure Blonde Dove. Made especially interesting by virtue of seeing the first ad in the series.

In the first installment from 2007 the Dove (below) was used as a bottle opener by the truck driver tearing up the perfect world of Pure Blonde beer.

In the second the Dove, despite the love, still gets a rough time. And just as we thought it was done to appease the Dove Lovers of the world…..

Its tough to stand out from the crowd in this sector, but Clemenger have done a nice job with the series.