Wayside Chapel Tactical Strike!

Tactical ads are tough to execute and tough to get right in tone and target.

Here is a great example from today’s Sydney press.

As most know, a dust storm currently hitting Australia, is making headlines around the world and turning Sydney very orange.

The Wayside Chapel cares for Sydney’s homeless – “rain, hail or dust”

Ursa Communications Sydney jumped in with this great execution.

It got me to check out one of the coolest looking charity websites I’ve seen: