How to connect with the audience.

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An older one, but a good one.

I still recall first seeing this and it making me smile. A little irreverent and beautifully produced.

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VW goes with the dogs, but recognises the force of Vader…

Brilliant for the ending and the nod and a wink to the Vader VW ad. Only in the SuperBowl can the car companies indulge in this. Shame that the preceding ad didn’t match Vader.