I’ve posted previously on the power of the game franchises. Here’s a corker from Brothers & Sisters in London – as they say:
We’ve made a proper scary advert. 20 watches and it’s still chilling the bones
Few can compete with Resident Evil.
The movies and games are guaranteed to sell by virtue of the strength and quality of the franchise.
Most studios would bite off their right arm for this sort of selling power.
As we near the release of Resident Evil 6, this quietly terrifying trailer is hitting cinema screens (not to mention the viral overload).
It is brilliant in it’s understated and chilling simplicity and in the way it portrays the point we have reached in the story.
Production values are top class, but like any horror genre, it’s what you don’t see that scares you senseless…and it also looks like the game.
Here’s what they say in the pre-order blurb:
Resident Evil 6 is the dramatic and horrific fear inducing blockbuster entertainment experience of 2012, delivered by The Godfather of Survival Horror.
• 4 closely interwoven scenarios each with their own protagonists and challenges, come together in Resident Evil to reveal the truth about a global bio terrorist attack
• Experience the horror of Resident Evil 6 from three different perspectives. Feel the intense fear as Leon investigates the President’s murder; the horrific action as Chris fights in China and the tension as Jake escapes from Eastern Europe.
• Team up and share the horror of Resident Evil 6 with online co-op action for up to 4 players
• Face unpredictable enemies in Resident Evil 6. Zombies that run, jump and wield weapons plus the deadly J’avo that, when hit mutate into any number of hideous forms.
• Check online stats, progression and compare to friends on the free residentevil.net service
‘Like’ on Facebook
Follow on Twitter
The company is proud enough (and confident enough) in its designers to allow them some video time to introduce their creations.
The first one I saw was for the exceptional 1962 VW Combi Campervan. The natural enthusiasm of the unscripted monologue from a young designer is infectious.
This example is for their new Haunted House which will be available in September 2012. The designer is clearly a Munsters fan.
What a huge compliment to the designers that they are allowed to release their creations to the public and trade in this way. Their amateur efforts are truthful and completely engaging. They leave you with a memorable impression of the model, its key features and how it came into being. Great examples of “re-used” parts from other kits feature throughout.
The Haunted House is part of the new Monster Fighters line.
I features all of the classic movie monsters (vampires, werewolves, zombies, etc.) against a collection of Victorian-inspired steampunk heroes, led by Dr. Rodney Rathbone, in a quest to obtain the full set of “Moonstones” – which are required to take over the world.
The Haunted House has over 2,000 finger numbing pieces to build the gate, porch, fireplace, kitchen, office, attic, bedroom, potion room and music room, and will sell for $180 for which you get:
- 6 minifigures: Mr. and Mrs. Vampyre, zombie chef and butler, and two ghosts that glow-in-the-dark
- A cool “crooked” design with boarded up windows and wonky shutters
- A fireplace that swings open, with a ship in a bottle on the mantle
- A kitchen with an old-style stove, jars and table
- A hidden lever in the chimney which releases a secret staircase to the attic
- A gramophone, records and newspaper Lego bricks
- Stickers for wall hangings, spider webs and curtains
I used to work in the toy industry. This LEGO stroke of genius in allowing designers to spruke their wares on-line is the equivalent of us (way back in the day…) getting the designers in front of key retail buyers.
This was always the most effective way to sell toys and LEGO have uniquely embraced this through today’s technology and the social media fascination in the very flexible Billund brick brand.
- More fun with LEGO – how much LEGO does a house need? (sullieseverything.wordpress.com)
- LEGO Forest in the outback (sullieseverything.wordpress.com)
- Lego’s First Ever Official Haunted House Set (wired.com)
- Lego’s New Haunted House Revealed (shoppingblog.com)
From the new album “Of the Blue Colour of the Sky” available at http://www.okgo.net/store
OK Go on Tour http://www.okgo.net/shows/
Directed by James Frost, OK Go and Syyn Labs. Produced by Shirley Moyers. The official video for the recorded version of “This Too Shall Pass” off of the album “Of the Blue Colour of the Sky”. The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Syyn Labs ( http://syynlabs.com/ ) over the course of several months.
Ad execs, take note. Honda execs, back to the drawing board…these guys do some very nice videos (check out their running machine)