Nike – Human Chain

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Clever and different stuff from Nike. As always selling a message in the medium.

Client: Nike
Title: Human Chain

Agency: Wieden+Kennedy, Portland
Creative Directors: Alberto Ponte & Jeff Williams
Copywriter: Jason Bagley
Art Director: Ryan O’Rourke

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Blindfold Keepie Uppie from FIFA 2010

Wieden+Kennedy Amsterdam has launched a new viral promoting EA SPORTS FIFA10 featuring some of the world’s best footballers undertaking a blindfolded Keepie Uppie Challenge.

The EA SPORTS Blindfolded Keepie Uppie Challenge is hosted on a dedicated You Tube Channel http://www.youtube.com/blindkeepieuppie encouraging viewers to respond to the challenge with their own personal attempts

This is great engaging stuff from the guys with the greatest assets / players in the world.

FIFA 10 EA Sports Ad – How Big Can Football Get

Having eulogized about Nike, ESPN, SKY Sports, FOX Sports and Gatorade as fantastic examples of great football related work, I’m gutted by the above.

The promise is there. A great product, beautifully shot, with big stars, but what were they thinking in terms of script and sound track?

The old adage “if you can’t say it sing it” needs to be brought into play here.

The music doesn’t grip you and the script actually annoys. Particularly the end-line.

A lost opportunity to make a potentially great looking ad exceptional. Very surprising as it is from W&K Amsterdam of Nike fame.