XBOX Halo Reach – Birth Of A Spartan – (2010) More than just a video game…

Halo continue with their strategy to have their ads tell part of the story in the upcoming games,this ad is airing in the US and the UK this week, and it will also be running during opening weekend of Iron Man 2 in 100 theaters nationwide. The game title will be available in 6 months.

Birth of a Spartan is the journey of a young Carter-259, future leader of Noble Team, as he undergoes the medical augmentation procedures that are the final stage in his transformation from a young man into a Spartan III super soldier. Noble Team will be the protagonists of Halo Reach, the all-new next chapter of the Halo video game series on XBOX 360. We follow Carter from moment he wakes up in the morning, to his space flight to the orbital medical facility, through the actual procedures, and finally culminating in his dramatic realization of his transformation at the end of the film.

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“Halo 3 ODST The Life” Live Action Trailer for XBox 360

A new video / ad / viral has been released for the launch of Halo 3: ODST by Microsoft for the Xbox 360

It is a new game and prequel in the Halo saga that lets people experience events leading up to the epic story told in Halo 3 through the eyes of an ODST (Orbital Drop Shock Trooper).

Halo 3 is a global franchise that many over the age of 18 are unaware of.

The original Halo 3 grossed $300 million in week one making it the envy of studios worldwide.

By March of this year an estimated 1 Billion on-line matches had been played.

Sequels and prequels have sustained the franchises appeal. In short it is a global phenomenon for Xbox and the developers Bungie.

This trailer has now firmly stepped over the line of fantasy into reality as we see live action and game action blur. Striking stuff!

A very real taste of the future of CGI, gaming and movie development and a demonstration of the new economics in the entertainment industry