BBH – Probably the Best Agency in the World. A Decade of great work:

http://www.bartleboglehegarty.com/#/europe/our-work/decade

Worth a good gander to see what all the fuss has been about.

Lynx Snow Angels

Fun Festivities from Lynx – still very much on brief and on target. Long may it continue.

Clever Ambient stuff…but,

Nice, but as was noted – “acquired” from Jung von Matt’s award winning IWA Large Pilot Watch campaign.

SkyTV MySKY HDi – Que Sera Sera – (2009) :90 (New Zealand)

DDB New Zealand explain: “It’s hard not to be Happy when you’ve got MySKY”

A bizarre, but entertaining take on subscription TV. Hopefully you’ve got it and haven’t lost your legs, hands, been blown up, had your best friend cheat on you…….

Credits:

Client: SKY TV
Agency: DDB New Zealand

Brilliant Viral for Discovery Shark Week

Shark Week

Hands From Above – Chris O’Shea tickles our fancy…

Hand From Above encourages us to question our normal routine when we often find ourselves rushing from one destination to another. Inspired by Land of the Giants and Goliath, we are reminded of mythical stories by mischievously unleashing a giant hand from the BBC Big Screen. Passers by will be playfully transformed. What if humans weren’t on top of the food chain?

Unsuspecting pedestrians will be tickled, stretched, flicked or removed entirely in real-time by a giant deity.

All be Chris O’Shea.

Hand from Above is a joint co-commission between FACT: Foundation for Art & Creative Technology and Liverpool City Council for BBC Big Screen Liverpool and the Live Sites Network. It premiered during the inaugural Abandon Normal Devices Festival.

How long before we see this in advertising?

BabyLove nappies – “Poo Explosion”

As we all get normalized to the P&G vernacular relating to nappies and their use, great to see someone saying it like it is…..

Funny, relevant, interesting and ultimately motivating to parents.

Absolute Branding goes naked – no Branding!

Absolut may not be the biggest Vodka in the world, but their advertising and communications strategies have been the most consistent and of the highest quality for a very long time. With each new round comes more original thought, showing that consistency in a campaign can drive absolute creativity…

This is a limited edition bottle that manifests the idea that it’s what’s inside that counts.

”For the first time we dare to face the world completely naked. We launch a bottle with no label and no logo, to manifest the idea, that no matter what’s on the outside, it’s the inside that really matters. The bottle visually manifests our belief in diversity and our standpoint when it comes to sexual identities. Off course it is also a wonderful piece of delicate and minimalist design, a true collectors item” says Kristina Hagbard, Global PR Manager at The Absolut Company.

The nude bottle is part of a greater initiative where Absolut wants to challenge labels and prejudice about sexual identities. You remember the rainbow bottle? Once again, Absolut is showing support of the LGBT community, by promoting a diverse world (with no labels).

(Thanks to Adland / Sweden for the post!)

 

Red Bull XXL Can Ambient

A nice piece of quick n easy placement for Red Bull playing off the mini that most of us have seen…

Gatorade Replay Project

Gatorade has taken on the sports giants at their own game.

A really interesting idea is detailed above. It gets to the honesty of sports passion in a way that many others haven’t.

The game was the 104th meeting between two of the nations biggest high school football rivals and settled their 1993 game that ended in a 7-7 tie. The Easton, Pa., vs. Phillipsburg, N.J., game has been played annually since 1906 on Thanksgiving Day, drawing crowds of more than 20,000 fans each year.

After undergoing an intensive 10-week training and conditioning program developed by the Gatorade Sports Science Institute and Velocity Sports Performance, the athletes, now in their early 30s, donned their helmets, strapped on their shoulder pads and laced up their cleats to participate in a full-contact, regulation game in front of a sold out crowd just as they had 15 years earlier.

 

More Brilliance from The Economist

You know who it is before you even get into the ad.

Branding Brilliance.

Innovations for the iPhone

Just a great idea from iPhone types…thanks to BBH Labs for the post

http://www.mobileart.jp/phonebook.html

Toshiba Chair – Space Chair Project

In these days of technical wizardry when anything can be made to seem real, I really, really want to believe (and I do…) that this ad is all that it makes out to be.

It is almost too good an idea for the product.

You suspect the idea was one of those in the mind of a creative just waiting for a brief, but all in all it is wonderfully shot and composed (no V/O) and the pay-off works. The addendum below suggests it was all a strategic move…

Thought provoking and memorable.

As an addendum – nice to see that they posted the proof and a rationale!

VW Fun theory – Bottle Bank Arcade Machine

More simple Brilliance from VW via the Bottle Bank at http://www.thefuntheory.com/

Maybe all brands will be this smart someday?

Lets replace “Return On Investment” with “Return On Ideas”? The Swedish strike again…

 

M&S Chrimbo – the Christmas ad lives!

Here is a cracker of a christmas from the good people at M&S.

For all of those who hanker after frost, grey skies, crowded shopping streets, drunken Christmas office parties, Yorkshire puddings, roasted parsnips, sleeping in front of the telly, the Queens speech and the fake pink Christmas trees…

The world’s deepest bin – Thefuntheory.com via VW & DDB

 

More brilliance via VW…the results speak for themselves.

 

Piano stairs – TheFunTheory.com – Rolighetsteorin.se

Some companies and agencies genuinely commit to understanding consumer insight (planning), to make great advertising (creative).

VW and DDB have been in this area for a while, whilst other agencies and clients flounder in the effort to attract (rather than understand) their consumers.

This is a great illustration of the point from VW. And it reflects very positively on their brand.

In the words of the agency:

“We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory. Do you have an idea that uses fun to change behaviour? Enter now for the chance to win €2500. http://www.thefuntheory.com “

This is a classic & immediate example.

An “Intel Star” TV ad – Sponsors of Tomorrow

Who’s your rock star?

We all know Intel. They do something clever that makes the PC better at doing what it does and deserving of the label “intel inside”.

The new ad gives an anonymous business personality (the ad was first shown in May 2009).

The genius move is to position their creatives / inventors as Rock Stars in a computer geek world.

I also like the crowd singing the tune we now all know and love.

Memorable, full of personality and convincing of the merits of Intel.

 

Colin McRae – Dirt 2 Windscreen Wipers outdoor

Interesting work in NZ for the Atari release…the windscreen wipers work and the mud is real. Nice.

New UK Weetabix ‘Steeplechase’

 

The new advert from Weetabix is causing a suitable stir in the UK.

It gets back to a core campaign idea of performance (remember its all about 3 Weetabix a day…)

Relevant, interesting and fun for a family. Hopefully we see more around the campaign idea.

Agency: WCRS

Agency Producer: Sally Lipsius

Creative: Larry Seftel / Dave Day

Director: Ringan Ledwdige

Production Company: Rattling Stick

Producer: Sally Humphries

Director of Photography: Jess Hall

Post Production: The Mill – London

Editor: Richard Orrick – Work Post